Purepack Foods and Beverages is on the hunt for a creative Graphic Designer to join their team in Siliguri. If you have a knack for blending traditional design with AI tools and performance-driven Meta ads, this is your chance to shape a growing beverage brand.
About the Role
Working with a fast-moving FMCG brand like Purepack means your designs will be everywhere. You aren’t just making pretty pictures; you are creating visual assets that need to stop the scroll on social media and look sharp on product packaging.
This is a full-time, on-site role. You will be responsible for the entire design lifecycle—from initial brainstorms and typography choices to running performance-optimized ad campaigns on Facebook and Instagram.
What You’ll Actually Do
- Visual Creation: Craft layouts, packaging concepts, and branding materials that align with the company’s identity.
- Leverage AI: Use AI-based design tools to speed up your workflow and push creative boundaries.
- Performance Marketing: Design and manage Meta ad creatives, then tweak them based on how they perform.
- Collaboration: Work closely with the marketing team to translate business goals into eye-catching visuals.
- Consistency: Ensure every asset, whether digital or print, follows the brand’s design language.
Skills You Need
- Core Design: Solid command of Adobe Creative Cloud (Photoshop, Illustrator, InDesign).
- Meta Ads: Proven experience in designing for social media ads and understanding what makes a user click.
- AI Literacy: You should be comfortable using generative image tools and smart layout software.
- FMCG Flair: A good eye for beverage or retail branding is a huge plus.
- Education: A degree or diploma in Graphic Design, Visual Communication, or relevant experience to back up your portfolio.
Why Join Purepack?
Purepack is an emerging name in the Indian beverage industry. They focus on innovation, safety, and sustainable growth. For a designer, this is a great environment to build a portfolio, as you will handle a diverse range of products—from energy drinks to functional beverages.
How to Apply
Ready to step up? You can submit your portfolio and application via the official application page. Make sure your portfolio highlights your experience with social media ads and any creative projects where you incorporated AI.
Frequently Asked Questions
What qualifications are required for this role?
You need a degree or diploma in Graphic Design or Visual Communication. If you have equivalent practical experience and a strong portfolio, that works too.
Is this job remote?
No, this is a full-time, on-site role based in Siliguri.
What is the primary focus of the design work?
The role is a mix of product packaging design and digital marketing. You will need to handle everything from typography for print to creative assets for Meta ads.