Are you a digital marketer looking to move beyond standard lead generation and dive into high-impact, account-based sales and marketing (ABSM)? Randstad is currently scouting for a Senior Specialist, Digital Marketing to join their remote team in India and help shape the future of their global enterprise campaigns.
Why This Role Matters
Randstad doesn’t just fill jobs; they build careers. In this position, you’ll be working within the Randstad Enterprise Solutions wing—the heartbeat of their global talent strategy. You won’t just be pushing ads; you will be the architect behind personalized, data-driven B2B campaigns that target high-value enterprise accounts. The goal is ambitious: transform every €1 spent on marketing into €8 of incremental growth.
What You Will Actually Do
This is a hands-on, high-ownership role. You aren’t just following a playbook; you are refining it.
- Campaign Strategy: Lead the planning and execution of end-to-end ABSM campaigns, from setup to final conversion.
- Data-Driven Execution: Use LinkedIn Ads, Google Ads, and other digital channels to reach decision-makers at target companies.
- Content Alignment: Work directly with creative and content teams to ensure your messaging hits the right note for the right account.
- Performance Optimization: Dig into the metrics. Use CRM data (Salesforce) and automation tools (Pardot/Marketo/HubSpot) to track what’s working and ruthlessly optimize what isn’t.
- Cross-Functional Hustle: Coordinate with global teams to ensure your marketing efforts perfectly align with the broader sales pipeline.
Who Fits the Bill
Randstad is looking for someone with a mix of creativity and analytical rigour.
- Experience: You should have at least 3 years of solid experience in digital marketing or ABM. Previous experience in a large, global enterprise is a significant advantage.
- The Tech Stack: You should be comfortable moving between platforms like Google Ads, LinkedIn Ads, DemandBase, and major marketing automation tools.
- The Analytical Mindset: You don’t just report numbers; you interpret them. You can look at a dashboard and identify exactly where the sales cycle is stalling and how to fix it.
- Communication: You’ll be working across cultures and time zones, so your written and verbal English needs to be sharp and professional.
Why Apply?
If you thrive under pressure and have a “get-it-done” attitude, you will flourish here. Randstad places a massive emphasis on a learning culture. You’ll be encouraged to think like an entrepreneur, test new technologies, and take risks that benefit the business. Plus, the flexibility of a remote-first role allows you to balance global project management with your own personal schedule.
Frequently Asked Questions
What are the core qualifications for this role?
You need at least 3 years of experience in digital marketing or Account-Based Marketing (ABM). A Bachelor’s degree in Marketing or Business is required, along with proficiency in CRM systems like Salesforce and automation tools like HubSpot or Marketo.
Is this a full-time remote role?
Yes, the position is based in India and is fully remote, though you will be expected to work effectively with global teams across different time zones.
How do I apply for this position?
You can apply directly through the official Randstad Careers portal. Ensure your resume highlights your experience with B2B demand generation and specific marketing automation tools to increase your chances of being shortlisted.